Davidoff’s Return to PCA Trade Show in 2025 - A reunion of the Big Four
Davidoff of Geneva has confirmed that they will officially return to the Premium Cigar Association (PCA) Trade Show in 2025. The news has stirred up enthusiasm among aficionados as this is the end of a four-year hiatus of the reputable cigar producer from the world-class event.
The Big Four's Withdrawal and Subtle Return
Back in early 2020, Davidoff, along with three other industry giants - Altadis U.S.A., Scandinavian Tobacco Group (STG), and Drew Estate - collectively known as "The Big Four" made the shocking decision to withdraw from the PCA trade show. The announcement sent ripples across the industry and left people questioning about the future plan. Although the announcement was shocking to cigar fans, the decision in fact was made after careful consideration. It was primarily due to high participation costs but a low return rate that led to the withdrawal of the top players. Also, low guest attendance and misalignment with corporate strategies are why the Big Four decided to stay out of the game. These factors suggest a need for an entire restructuring of the event and a shift in the mindset of the PCA organizers. The absence of the biggest manufacturers was noticeable, especially in 2021 when The Big Four's signature large-scale booths were nowhere to be found on the trade show floor. However, just 3 years later, the first 2 key manufacturers - Altadis and STG - made a comeback to the event with a scaled-down booth presentation. Following this event, in 2024, Drew Estate was back to the game and with the official comeback announcement of Davidoff, we will see the reunion of the Big Four in 2025.
Timing and Strategic Alignment
Davidoff's decision to return was heavily influenced by the PCA's strategic decision to reschedule the trade fair. The 2025 event is scheduled to take place in New Orleans from April 11 to 14, a notable shift from its customary summer dates. This timing change shows the company’s expertise and flexibility in adapting to the industry needs, which will potentially benefit both manufacturers and retailers of the premium cigar market. "The shift of the trade show date to April better fits the company's and industry's business cycle and projects the opportunity of more impactful presentation of the company's brands and programs going forward.", said Zak Medwin, Davidoff's ad interim President and Commercial Director
Do you love cigars? Are you a cigar aficionado? Yes, we know that you are! Otherwise, there's no way someone would be reading these if they don't fall in love with cigars.
A comeback with vision
The return of Davidoff will bring a fresh breeze to not only the PCA Trade Show but also the premium cigar industry. According to Medwin, after a discussion with PCA, the brand has “found closer alignment and a shared vision of shaping our beautiful industry's future” with the trade show. Besides the opportunity to bring a spotlight to the iconic brand at PCA, Davidoff's representative expects to connect with trusted stakeholders and strengthen their long-standing partnerships in this event. Joshua Habursky, PCA CEO and executive director, expressed enthusiasm about Davidoff's participation: "PCA 2025 in New Orleans is set to be one of the largest shows in recent history of the organization from an exhibitor perspective. We are excited to see Davidoff returning to the show and bringing with them their iconic brands and products."
Countdown to PCA 2025
As April 2025 approaches, all eyes will be on New Orleans with excitement for the presentations, products and partnerships that will shape the future of the premium cigar industry. The reunion of "The Big Four" at the PCA Trade Show promises a one-of-a-kind opportunity for retailers, distributors and enthusiasts to explore and engage with the most reputable names in the cigar world. We believe you must be a huge cigar enthusiast if you read this far and a true fan will never miss out on any updates. Don’t worry, we always try our best to bring the exclusive news of the cigar world to you. Follow Cigarlands for more exciting updates as we count down to PCA 2025!
Davidoff's Portfolio
Davidoff of Geneva USA is recognized as a leader in the premium cigar industry with a portfolio of iconic global brands including: Davidoff: The flagship brand is known for its luxury cigars Zino: A brand that offers a range of premium cigars Avo: Known for its unique blends and flavour profiles Camacho: A brand that caters to bold flavour enthusiasts The return of these brands to the PCA Trade Show floor is anticipated to draw significant attention from retailers, distributors, and cigar aficionados.
*This article was crafted by the experts at Cigarlands, using verified information from different sources.
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Do you love cigars? Are you a cigar aficionado? Yes, we know that you are! Otherwise, there's no way someone would be reading these if they don't fall in love with cigars.
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